The Farsons Group has been involved in the importation of wines and
spirits for over 40 years.
On the 1st of April 1980, Wands Ltd was set up as
a wholly-owned subsidiary of Simonds Farsons Cisk p.l.c. and started
operating as a separate company housed in the premises of what was
previously The Malta Bottling Company in Qormi Road, Marsa.
With this move the Group created a greater focus
on the importation and marketing of spirits, wines, beers, mineral
water and non-alcoholic beverages.
Courage Ltd., the UK Brewing Company who had interests
in Simonds Farsons Cisk p.l.c. were also major shareholders of Saccone
& Speed, an importanat wines and spirits merchants with a branch
in Malta.
On the 1st June 1984 Wands took over the operations
of Saccone & Speed thereby further strengthening its prestigious
product portfolio.
From 1984, Wands has grown to what it is today, commanding
a substantial share of the imported wine and spirits market. Its
salesforce directly services the more important outlets in Malta
and Gozo. The company also sells its products through a chain of
wholesalers who service both individual clients and the trade.
Wands is also involved in the retailing of fine wines
and delicatessen. A subsidiary company was set up on the 20th March
1992 to operate two retail outlets, one in Sliema and another in
the Shopping Plaza of the Malta International Airport. The Sliema
outlet was closed down in 1998.
In July 1998 Wands opened its own Cash & Carry
outlet within its premises in Marsa. Wands' Cash & Carry is
a wines and spirits one-stop shop boasting a large choice and advantageous
prices. The outlet also displays Wands' vast range of imported wines.
The Cash & Carry also operates a premier service card awarding
points for regular customers. The points are then redeemable with
premium gifts.
|